← Back to stream
@mumulemon

MUMULEMON

Creator film · 18 MIN · Other

A short investigative piece on the greenwashing of mass-market yoga apparel — how a marketing machine sold us a self-care story while the supply chain stayed the same.

Shared here because the reporting is careful and the storytelling is clean.

A curator note — “The kind of film the algorithm quietly buries. We're pushing back.”

Talk about this film.

N
Write like you'd talk.
  • A
    Ava· Brooklyn · 1h

    Shared this with my running group. Half of them own the pants. Half already returned them this morning.

  • T
    Tomás· Lisbon · 3h

    The forensic breakdown of the 'self-care' marketing language is so well done.

    • J
      Jules· Melbourne · 18h

      I work in brand. Watching this was uncomfortable. That's the right feeling.

  • P
    Priya· London · 7h

    You can tell the filmmaker actually read the sustainability reports. That's rare.

Chosen by people, not code.